Content

Oyster Advisory - Enabling Future Excellence

A conversation on…. confusion and the Future.

In the not-to-distant future, all industries and all companies wanting to survive will need to become Truly Digital Companies. Or in other words, become digitally transformed. For many companies, becoming truly digital is a confusing process, and often very stressful. More often than not, it involves changing the whole business model to accommodate the change. Doing this kind of work makes it necessary to have a long-term perspective. But what will the world your company will act in look in 10 years, or 20? Think about it. How has your own life, and the life and business model of your company changed in the last 5 years alone, driven by change in the market? Change in how your customers behave, how they communicate, how they want to do business with you? So the important question to ask yourself is; do you think it will stop now? If you don´t, let´s have a conversation! Read more

What we do

Oyster produces bespoke insights, reports and white papers based on futures research.

Oyster advises and consults in the areas of digital business strategy, innovation market verification and commercialization and future strategy.

Oyster takes speaking engagements on digital transformation and future strategy.

We help businesses and organizations ensure long-term viability and profitability through the trend- and scenario-based Future Strategy process.

On Challenge-driven Innovation

In these times of major challenges wherever you turn, I have been wondering why challenge-driven innovation is not used to a larger extent. Challenge-driven innovation is when you drive innovation by issuing a challenge – often in the form of a contest - in some area. The goal of challenge-driven innovation is to create transformational change in a specific area, usually something greatly needed to deal with environmental or societal issues. So the key word Read more

On the Future of jobs

As a part of the research for a current project around what will attract talent to a city or region in the future, I had a look at the future of jobs. It will probably not come as a surprise to anybody that robotics and automation will change the future of the job market. Research shows that as many as 50% of the jobs we are doing today will not exist in 20 years. So, what kinds of jobs will be lost? Robotics and automation easily produces a picture of a robot doing a certain job Read more

The Third Metric

Recently, I was reminded of "The Why" by an industry colleague. "The Why" relates to a speech in 2009 by Simon Sinek, who has also written the book "Start with The Why". In short, his research showed that successful companies and endeavors (Apple, Dr King, the Wright brothers) had one thing in common. The started with why instead of what. Why do you do what you do, not what Read more